You don’t have to pay spend loads to own an iPhone. If you shop around you can find a bargain. Every month the Macworld team hunts down the best prices on iPhones at all major retailers and cellphone operators, saving you the hassle of finding the best iPhone deals.
In this article, we reveal the best iPhone deals, contracts, and bundles available right now. We’ll help you find a discounted iPhone suitable for any budget, and cover all the currently available models, now including the iPhone 17, 17 Pro, 17 Pro Max and iPhone Air. You’ll also see deals on the iPhone 16, iPhone 16e and 16 Plus. We will continue to keep track of deals on the 16 Pro and 16 Pro Max, and 2023’s iPhone 15 and 15 Plus, despite the fact that Apple no longer sells these handsets, because you can still buy them elsewhere.
For help deciding which iPhone to buy might like to read our detailed iPhone buying guide, and our comparison of every iPhone.
Amazon has its a pre-holiday sale, Prime Big Deals Days, running October 7-8, so do take a look at our top Top Prime Day deals on Apple gear.
Best value iPhone carrier deals right now
In the U.S., the only big iPhone deals you can find come from carriers, and have a lot of strings attached. Typically, you have to buy a phone on a multi-year instalment plan and get your discount in the form of monthly bill credits.
In the U.S.:
- AT&T: You can get up to $830 off the iPhone 17 when you trade in an eligible iPhone. The savings transform into monthly credits on your bill for the next 36 months.
- T-Mobile: The carrier offers the iPhone 17 for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months.
- Verizon: Save up to $830 with a trade-in and a new line. This offer is only available online.
Other carriers to consider:
- Mint Mobile
- Optimum Mobile
- Boost Mobile
- Best Buy (Best Buy will sell you an iPhone with AT&T or Verizon).
Also see our dedicated round-ups of the best iPhone deals:
- Where to get the best iPhone 17 deals
- iPhone 16e, 16 & iPhone 16 Pro deals (US)
- iPhone 15 & iPhone 15 Pro deals (US)
iPhone deals in the U.K.
In the U.K., Apple-certified resellers discount unlocked iPhones frequently. You can get money off at Amazon, John Lewis, Currys, and Very.
Apple just launched the iPhone 17 in September, so U.K. shoppers should look for big discounts on the iPhone 16 models. In July the iPhone 16e was £105 off and the iPhone 16 series all had £100 off. Just note that Apple has reduced the price of the iPhone 16 by £100 now.
Apple has also discontinued the iPhone 16 Pro and Pro Max models and the 512GB models of the 16 and 16 Plus now that the iPhone 17 is here, so this could be the best opportunity to pick up a deal on one of these models while stock is still available.
- iPhone 16e (256GB): £649 (£50 off, RRP £699)
- iPhone 16e (512GB): £849 (£50 off, RRP £899)
- iPhone 16 (128GB): £699 (FULL PRICE, RRP now £699)
- iPhone 16 (512GB): £999 (RRP was £1,099)
- iPhone 16 Plus (128GB): £799 (Full Price, RRP now £799)
- iPhone 16 Plus (512GB): £1,099 (RRP was £1,199)
For models that Apple no longer sells, bear in mind that we can only compare current prices against RRPs from before their discontinuation. It’s reasonable to assume that the price of the iPhone 15 Pro, for example, would have dropped in September 2024 if Apple hadn’t stopped selling it. There’s more information in the individual sections below.
Also see our dedicated round-ups of the best iPhone deals:
Where to buy an iPhone
Apple is the obvious place to look for a new iPhone. You can purchase directly from Apple’s online store (there’s a separate U.K. store), which won’t give you savings, but does at least allow you to take advantage of trading in your old iPhone (see: How to sell or trade-in your old iPhone). We also have a complete guide to every iPhone Apple sells.
In the U.K. Amazon U.K. regularly discounts iPhone models, so it’s well worth keeping an eye out there. If you think you’ll be doing lots of Amazon shopping, we’d recommend signing up to the 30-day free trial of Amazon Prime for free next-day delivery and access to deals 30 minutes early. You can sign up here.
Amazon U.S. doesn’t always sell iPhones, and when it does it is usually in conjunction with one of the carriers. Some times we see Amazon savings on SIM-free iPhones. Amazon tends to sell refurbished iPhones in the U.S.
It’s worth checking the price of the iPhones in the following U.S. stores, which occasionally provide solid savings:
And U.K. readers should try these shops:
In addition, we recommend you check out our automatically updated price tables, embedded below, which gather the best prices from a wide range of retailers in your region.
Where to buy an iPhone on contract
Most of the major networks will offer the iPhone at a discount if you meet certain conditions (usually opening new lines, or buying on multi-year instalment plans). Here are links to browse the latest deals:
If you’d like to research deals for yourself, try the following U.K. providers:
- O2
- Vodafone
- Three
- Virgin Mobile
- EE
- Sky Mobile
- Carphone Warehouse (use the comparison tool by clicking View Deals, and remember to tick the box labeled “Show total cost of ownership”)
Trade-in discounts
Don’t forget you can save when you trade in your old qualifying phone with Apple or other retailers participating in a trade-in program.
Apple offers up to hundreds of dollars off your new iPhone when you trade in your old iPhone (but if your phone is older, you’ll likely get much less). You’ll have to select the trade-in option during purchase and answer a few questions about your existing phone model, storage capacity and condition. You’ll need to provide your IMEI number as well. Read about Apple’s Trade In scheme in the U.S. and U.K.
In the U.K. you could get even more money off if you trade-in via Currys PC World. Head to Currys to see how much your device is worth.
Amazon also offers some good trade-in values, so you should see if you can get more there. Check out Amazon’s Trade In program in the U.S. U.K. readers can see how Amazon trade-in process works here.
Apple reseller KRCS also offers a trade-in scheme.
Note that you can save money if you’ve got another iPhone to trade in, see: How to sell or trade in your old iPhone.
Best iPhone deals right now
iPhone 17: From $799/£799 for 256GB; $999/£999 for 512GB
iPhone Air: From $999/£999 for 256GB; $1,199/£1,199 for 512GB; $1,399/£1,399 for 1TB
iPhone 17 Pro: From $1,099/£1,099 for 256GB; $1,299/£1,299 for 512GB; $1,499/£1,499 for 1TB
iPhone 17 Pro Max: From $1,199/£1,199 for 256GB; $1,399/£1,399 for 512GB; $1,599/£1,599 for 1TB; $1,999/£1,999 for 2TB
iPhone 16e: From $599/£599
iPhone 16: Was $799/£799 for 128GB, Now $699/£699
iPhone 16 Plus: Was $899/£899, now $799/£799
iPhone 16 Pro: Was $999/£999 (discontinued)
iPhone 16 Pro Max: From $1,199/£1,199 (discontinued)
iPhone 15: Was $699 / £699 (discontinued)
iPhone 15 Plus: Was $799 / £799 (discontinued)
How to get a good iPhone Refurbished deal
If you want to save even more money you may want to consider buying a refurbished iPhone. Refurbished devices are thoroughly tested and repaired to work and look just like new. In the case of official Apple refurbished iPhones, you get a brand-new body and screen, box, accessories, battery, and warranty. It’s almost indistinguishable from buying a new iPhone.
See our full guide to buying refurbished or second-hand iPhones for more.
The first place to shop for a refurbished iPhone is at the Apple Refurbished Store. Now the iPhone 17 has launched, it is likely that Apple will soon offer refurbished iPhone 16 models for sale—they usually start showing up when the next model is released. Rest assured, the Apple Refurbished Store is where you can get the highest quality of refurbished iPhones.
Good refurbished deals we are seeing on the Apple Refurbished store include:
- U.S.: 128GB iPhone 15 Pro (unlocked) for $679.
- U.K.: 256GB iPhone 15 Pro (unlocked) for £759.
Apple’s not the only reseller to sell refurbished iPhones. You could also check the following stockists.
Refurbished iPhone sellers in the U.S.
- Back Market: 30 days to change your mind plus a 12-month+ warranty.
- The iOutlet on eBay: Competitive pricing on refurbished devices. Also accepts iPads, Apple Watches, etc.
- Amazon Renewed Store: Purchases are backed by Amazon’s standard returns policy. “Renewed Guarantee” lets you get a refund or replacement within 1 year.
- Best Buy: You can return within 14 days if the item is “unopened or defective in any way.”
- Walmart: Refurbs are sourced from other sellers. Return policies vary but minimum requirements apply universally.
Refurbished iPhone sellers in the U.K.
- Back Market: 30 days to change your mind and a 12-month+ warranty.
- Music Magpie: Offers refurbished iPhones, sometimes has sales that reduce prices further.
- Hoxton Macs: Hoxton Macs also sells refurbished iPhones.
- Reboxed: Come with a 12-month no quibble warranty. Use code MACWORLD10 and get £10 off on orders over £350
- The iOutlet or The iOutlet on eBay: Competitive pricing. Accepts other gadgets such as iPads, Apple Watches, etc.
- Amazon Renewed Store: Amazon Renewed purchases are backed by Amazon’s standard returns policy and its “Renewed Guarantee” lets you get a refund or replacement within 1 year of receiving your product.
- Envirofone: Allows you to trade in your old phone for credit towards purchasing a refurbished phone.
- 4Gadgets: 12-month warranty for all online orders.
- Smartfone Store: Additional 10 percent discount for students and young people.
- Refurb-Phone: 12-month warranty. Allows returns within 14 days if you change your mind.
- The Big Phone Store: Says refurb phones “are thoroughly tested, repaired, and cleaned before being sent out.” Backed with a 12-month warranty.
- Laptops Direct: 12-month warranty on parts and labor.
Author: Karen Haslam, Managing Editor, Macworld
Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld more than two decades ago. Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Having edited the U.K. print and online editions of Macworld for many years, more recently her focus has been on SEO and evergreen content as well as product recommendations and buying advice.