There’s a slew of new iPhones from Apple, and if you’re already scouting out ways to buy the iPhone 17, iPhone Air, or either of the iPhone 17 Pro models, we have your back. Whether it’s directly from Apple, from your go-to retailer, or your carrier, there are loads of options to get yourself a new phone.
You don’t have to buy the iPhone 17, 17 Pro, or Pro Max, or the iPhone Air, directly from Apple, all the major carriers will offer you one on contract. One of the benefits of not buying from Apple is that you can take advantage of special promotions and deals offered by popular retailers and carriers. And, if you are shopping from the U.K., resellers will often sell you an unlocked iPhone at a good discount.
If you aren’t sure which new iPhone to buy, we compare every iPhone in a separate article. You can also find deals on other iPhones here: Best iPhone Deals.
Best iPhone 17 deals
Apple
The iPhone 17 is available in a bunch of gorgeous colors, has a larger display, and features a new A19 chip. It has a ton of upgrades over the iPhone 16, including a 48MP ultra-wide camera, an 18MP Center Stage selfie cam, ProMotion display with always-on, longer battery life, and twice the starting storage at 256GB. In short, it’s a massive upgrade.
The unlocked iPhone 17 has a starting price of $829 at Apple, but you can get up to $700 off with a trade-in (though most people will get around $400). You will also get an extra $30 discount if you activate the phone with one of the available carriers — AT&T, Boost Mobile, T-Mobile, or Verizon. All in all, you’ll save hundreds on the price as long as you have a new-ish phone to trade in.
The process is easy. Head over to the Apple Store online or the Apple Store app, and select the iPhone 17. Then go through a series of options—color, capacity, trade-in, AppleCare+, etc.—to pick the phone you want
Get the iPhone 17 from a retailer
iPhone 17, from $799/£799
You can also get your phone from one of the big retailers, though they might not have all of the same color and capacity options as the Apple Store:
- Walmart: Prices start at $849 with AT&T, T-Mobile, or Verizon activation.
- Best Buy: Prices start at $830 with AT&T or Verizon activation. Up to $375 in trade-in.
In the U.K.:
- Amazon: Amazon in the U.S. doesn’t sell the iPhone 17, but U.K. readers will find it on Amazon U.K. for £799. Eventually we will see that price drop.
Get the iPhone 17 from a carrier
Of course, one of the easiest ways to get the new iPhone 17 is directly from your carrier. All pre-orders started on September 12 at 8am ET.
In the U.S.:
- AT&T: You can get up to $830 off the iPhone 17 when you trade in an eligible iPhone. The savings transform into monthly credits on your bill for the next 36 months.
- T-Mobile: The carrier offers the iPhone 17 for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months.
- Verizon: Save up to $830 with a trade-in and a new line. This offer is only available online.
In the UK:
Best iPhone Air deals
Apple
The iPhone Air, while technically not part of the iPhone 17 family, is Apple’s thinnest phone ever. With a 6.5-inch display and just 5.6mm thick, this iPhone Air is a technical marvel, with an A19 Pro processor, 18MP Center Stage selfie camera, and 48MP Fusion camera that can capture 4K video at 60fps. There are some sacrifices, such as less battery life and a single camera, but if you want the latest “wow” phone, this is the one to get
Prices for the iPhone Air start at $999 for the 256GB version, and it goes as high as $1,399 for the 1TB model. Apple offers up to $700 off with a trade-in, and you can activate your phone straight away with AT&T, Boost Mobile, T-Mobile, or Verizon, although there’s no activation discount at all.
There’s no extra discount if you activate your phone with one of the available carriers (AT&T, Boost Mobile, T-Mobile, or Verizon) straight away, so it doesn’t matter if you choose to connect to one at a later time. All this could bring the price of the iPhone Air down to $299.
Get the iPhone Air from a retailer
iPhone Air, from $999/£999
We’re already seeing a few retailers listing the new iPhone Air, but none have any way to save your pre-order before September 12th like Apple does.
- Walmart – price starts at $1,049 with AT&T, T-Mobile, or Verizon activation.
- Best Buy – price starts at $999.99 with AT&T or Verizon activation. Best Buy also offers up to $375 in trade-in.
In the U.K.:
- Amazon: Price starts at £999.
Get the iPhone Air from a carrier
The last way you can get your hands on the new iPhone Air is from your regular carrier, with pre-orders starting on September 12th.
In the US:
- AT&T: You can get up to $830 off the iPhone Air when you trade in an eligible phone. Like always, the savings transform into monthly credits on your bill for the next 36 months.
- T-Mobile: The carrier offers the iPhone Air for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months.
- Verizon: Save up to $1,000 with a new line and trade-in. This offer is only available online.
In the UK:
And don’t forget to choose one of these best iPhone 17, 17 Pro and 17 Pro Max and Air Pro cases that we’ve reviewed.
Best iPhone 17 Pro & Pro Max deals
Apple
The iPhone 17 Pro and Pro Max have a new aluminum-and-glass design and deliver a “dramatic leap in performance” with the A19 Pro chip and vapor-cooled thermal management. They’ve also got three 48MP rear cameras, including an 8X optical-quality telephoto lens. For real iPhone pros, this is the best phone yet.
The iPhone 17 Pro and Pro Max are a bit pricier, starting at $1,099 and going up to $1,999 for the decked-out 2TB version of the Pro Max. Apple offers up to $700 off with a trade-in. There’s no extra discount if you activate your phone with one of the available carriers (AT&T, Boost Mobile, T-Mobile, or Verizon) straight away, so it doesn’t matter if you choose to connect to one at a later time. All in all, you could get the phone for as low as $399.
Get the iPhone 17 Pro and Pro Max from a retailer
iPhone 17 Pro, from $1,099/£1,099
iPhone 17 Pro Max, from $1,199/£1,199
A few big retailers already have the iPhone 17 Pro and Pro Max listed:.
- Walmart: Price starts at $1,149 with AT&T, T-Mobile, or Verizon activation.
- Best Buy: Price starts at $1,099.99 with AT&T or Verizon activation. Up to $375 in trade-in.
In the U.K.:
- Amazon: Price starts at £1,099.
Get the iPhone 17 Pro and Pro Max from a carrier
Of course, you can also opt to get the new Pro and Pro Max from your carrier.
In the US:
- AT&T: You can get up to $1,099 off the iPhone 17 Pro when you trade in an eligible iPhone. The savings transform into monthly credits on your bill for the next 36 months.
- T-Mobile: The carrier offers the iPhone 17 for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months.
- Verizon: Up to $1,100 off with trade-in. Savings are only eligible on a 36-month payment plan.
In the UK:
Author: Gabriela Vatu, Deals Editor, Macworld
Gabriela has focused on tech writing for 12 years, covering news, reviews, buying guides, deals, and more. She has bylines in numerous consumer tech publications, including PCWorld, Macworld, PCMag, IGN, MakeUseOf, XDA, Android Police, and Pocket-lint.