The second Tuesday of September is usually when Apple takes the wraps off its latest iPhone models, and this year is no exception. On September 9 at 10 am Pacific Time, Apple will stream a special event where we expect it to unveil the new iPhone 17 line, new Apple Watches, AirPods Pro 3, and maybe a few other things. For details, read: What to expect at Apple’s Awe Dropping iPhone 17 event.
How to watch the ‘Awe Dropping’ event
Apple streams its event on YouTube (embedded below), on Apple.com, and in the TV app on all supported devices.
What time is the ‘Awe Dropping’ event?
The event starts at 10 a.m. PDT on September 9, 2025. The event will probably last about one to two hours. Here’s what that translates to around the world:
- U.S.: 10 a.m. (PDT); 11 a.m. (MDT), noon (CDT), 1 p.m. (EDT)
- Canada: 10 a.m. (PDT); 11 a.m. (MDT), noon (CDT), 1 p.m. EDT, 2 p.m. (ADT)
- U.K.: 6 p.m. (BST)
- Europe: 7 p.m. (CEST)
- India: 10.30 p.m. (IST)
- Singapore and China: September 10 at 1 a.m. (CST)
- Japan: September 10 at 2 a.m. (JST)
- Australia: September 10 at 1 a.m. (AWST); 2.30 a.m. (ACST); 3 a.m. (AEST)
- New Zealand: September 10 at 5 a.m. (NZST)
Apple’s Awe Dropping event is set for September 9, 2025. Want to know what to expect? We’re anticipating new hardware releases including the iPhone 17 (running iOS 26), Apple Watch Series 11, Ultra 3 and SE 3rd-gen (running watchOS 26), and potentially new AirPods. Find out how, when, and where to watch the Apple September Event, and keep tuned to our Event Guide for all the latest coverage. If you just can’t wait, here’s our satirical take on the Apple September Event keynote script – and don’t miss the Macworld Podcast iPhone event preview.
Author: Jason Cross, Senior Editor, Macworld
Jason has written about technology for more than 25 years - first in the gaming press, then focusing on enthusiast PCs and general technology. He enjoys learning how complicated technology works and explaining it in a way anyone can understand.