For years, black has been more than just another color in Apple’s lineup. It has been the shorthand for “Pro.” When you picture a MacBook Pro on a desk, chances are it’s the Space Black model. The iPad Pro? The iMac Pro? Same story. Even Apple’s accessories, from the Magic Keyboard to the Magic Trackpad, are available in a deep black option.
But this fall, something odd happened. The new iPhone 17 Pro and iPhone 17 Pro Max don’t come in black. Not Jet Black, not Midnight, not Space Black. Apple has effectively retired the most “Pro” color from its most important Pro product.
A history of black iPhones
Black has a legacy at Apple. There has been a black iPhone since the iPhone 3G. Over the years, the black hue sometimes ended up as a lighter variant like Space Gray, but there was always an option for fans of a darker, more neutral color.
Back in 2016, the iPhone 7 introduced Jet Black, an ultra-glossy finish that instantly became a collector’s item despite its tendency to scratch. In 2017, the iPhone X was released only in black and white, with the iPhone XS adding a sleek gold option a year later.
In 2019, Apple unveiled the iPhone 11 Pro in a dark green color, but still offered a Space Gray option. The iPhone 12 Pro and 13 Pro leaned on Graphite, while the iPhone 14 Pro came in Space Black, a finish that made headlines for being the darkest iPhone Apple had made in years.
By the time the iPhone 15 Pro arrived, Space Black felt like a default. Rumors suggested it would carry forward to the iPhone 17 Pro, too, but when Apple unveiled the lineup this week, the option was nowhere to be found.
The rumors versus what actually happened
Earlier this year, Macworld obtained access to an internal document that revealed the potential colors Apple had been experimenting with for the iPhone 17 lineup. We got most of them right, except for a Steel Gray iPhone 17 that apparently ended up being scrapped.
The same document also hinted that Apple had plans to release the iPhone 17 Pro in the traditional black, white, and silver, in addition to the new Deep Blue and Cosmic Orange. However, while black and white seemed like pretty obvious choices, Apple didn’t go that route.
The iPhone 17 Pro comes in just three color options this year—but not black.
Apple
That raises a question: Did Apple intentionally step away from the most Pro-looking color, or was black simply a casualty of the company’s ever-changing material science experiments?
We don’t know exactly why Apple scrapped a black option – it could be something related to the new material, since the black aluminum on the iPhone 5 tended to scratch easily. But it’s not like Apple hasn’t made other black aluminum products since then.
Why black matters for Pro users
Black isn’t just a safe color. It’s a statement. For professionals, black hardware blends seamlessly into workflows. It doesn’t scream for attention in a meeting room. Many people choose black devices because they’re discreet, elegant, and sophisticated.
By skipping black on the iPhone 17 Pro, Apple is creating a gap in its product family. You can buy a Space Black MacBook Pro, pair it with a Space Black iPad Pro, and then… what? A silver or orange iPhone 17 Pro? The ecosystem suddenly feels inconsistent.
Black has been a staple of Apple’s flagship phones for years.
Apple
Personally, I’m really unsure about which iPhone color I should get this year. I currently have a desert iPhone 16 Pro Max, which I think is a very elegant color since it’s not too bright but still gives it a bit of a unique touch. Now the orange seems too bright and flashy. The dark blue didn’t catch my attention. And the silver looks a little too basic. It seems that there’s a fourth option missing, and that option would be black.
Apple may argue that its new finishes are just as premium, but the absence of black feels like a misstep. Pro users value consistency, and for many, black is the most consistent, professional option. It’s the uniform of Apple’s Pro lineup, and now it’s missing from the product that matters most.
Maybe Apple will reintroduce black next year, just as it has cycled through greens, purples, and golds before. But for now, if you want a Pro iPhone that matches your black MacBook or Apple Watch, you’re out of luck.
Black has always been the most Pro color. Without it, the iPhone 17 Pro lineup looks just a little less… Pro.
Author: Filipe Esposito, Contributor
Filipe Espósito is a Brazilian journalist who has been covering tech for over 10 years, and has become known for publishing exclusive reports on Apple's plans – such as the launch of the first titanium Apple Watch. He has worked for 9to5Mac and also co-hosts the tech podcast “A Fonte” in Brazil.