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Siri changed the world 14 years ago. Can it do it again?
The company has been struggling to make Siri better for more than a decade now, but now the pressure's on.
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Pro today, Air tomorrow: Apple's iPhone lineup is designed to create waves
The first round of iPhone sales won't be the same as the second—and that's how Apple wants it.
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There's a lot of new Apple stuff. Here's what's actually worth buying
Some products really jump out at me as more impressive and intriguing than others.More Color
Apple's Tim Cook era: 14 years of prolific products, profits, and politics
It's been a ride. And while it's not over yet, now seems as good a time as any to look back at what Cook has done and consider where he and Apple may be going in the future.
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A new Apple Watch is coming. It's time to break the mold
Does Apple's pattern with the iPhone, iPad, and other products tell us something about the future of the Apple Watch?More Color
macOS Tahoe finally puts the Spotlight where it belongs
20 years later, Spotlight returns to the spotlight on the Mac
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Goodbye, Intel: The chips keep changing but the Mac remains the Mac
Apple's preparing to close the books on the third chip transition in Mac history.More Color
Why WWDC is better than New Year's Day
Get the champagne and fireworks ready, because next Monday, the great cycle of Apple begins again.
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The weird, wild story of the Mac clone era
Three decades later, the legacy of Apple's weird decision is still with us.
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Nearly 30 years later, Apple owes everything to the iMac
The iMac turns 27 and its influence is still felt throughout Apple.More Color
Everything Apple needs to fix at WWDC starts with Settings
Apple's new OS designs are more critical—and necessary—than ever.More Color
How Apple can handle tariffs without raising prices (much)
Here's a look at what the company might do to mitigate the tariff issue as much as possible.More Color
Will Apple repent its mistakes at WWDC 2025?
The last year has flipped the table on Apple's usually conservative and careful platform-building plans.More Color
Inside Apple's hybrid M3 Ultra chip powerful enough to take on Nvidia
Apple's newest powerhouse processor is a cross between an M3 and an M4—and is made for the most demanding users.More Color
Apple is finally ready to conquer Qualcomm in the 5G game
With the C1 modem, Apple is confident it can finally beat Qualcomm at its own game.More Color
Apple Intelligence's biggest problem isn't the Intelligence–it's Apple
The key to AI success is to make the features a pleasure to use. That's not happening right now.More Color
Apple's push into the smart home is a decade late but right on time
If Apple does it right, the company's absence in the market won't matter.More Color
Apple's failures show how badly it needs to change
Sometimes the Apple playbook just doesn't work. It's time for the company to adapt to the times.More Color