August slipped away, September is over in a blink, and October is knocking at the door, which means the year’s second Prime Day is landing soon. Amazon announced the year’s second deal event, with the Prime Big Deal Days being held on October 7-8, a fantastic time to get your hands on some new Apple gear.
When is Prime Big Deal Days 2025?
Amazon’s second Prime Day event of the year will kick off on October 7 and will last through October 8th, which is a similar period with last year’s event. Unlike the Prime Day we had in July, which lasted four days, this one keeps to the classic 48 hours we’ve seen before.
What is Prime Day?
Prime Day has been around for years, and it’s a massive shopping event Amazon has created for its Prime members. These are usually held twice a year, in July and October. During this time, thousands upon thousands of products get amazing discounts, and quite often these are better than what we see on Black Friday. This year, we expect to see good deals on most Apple tech, including iPads, Apple Watches, MacBooks, accessories, and more.
Of course, it’s not just Apple products that will go on sale, but also for most other tech, including chargers, cables, cases, and keyboards from Anker, Logitech, Beats, Belkin, and many other brands..
How to access Prime Big Deal Days discounts
Well, the name gives it away — Amazon’s Prime Big Deal Days is a way to reward Prime members with exclusive discounts. So, if you’re already paying for a subscription to get free shipping and all the other perks, you’re also getting these Prime-exclusive deals. If you don’t want to get another subscription — we get it — there will still be loads of discounts to enjoy.
If you’re not already subscribed, you can start a 30-day free trial at any time. Considering the October Prime Day event is less than 30-days away, if you start it now, you’ll get to enjoy all those discounts.
An Amazon Prime subscription is $15 per month or $139 for the whole year, but you can get some discounts if you’re a student ($7.49 per month or $69 per year) or if you’re on government assistance.
When was Prime Day in previous years?
If we’re discussing Prime Day as a whole, we most recently had one in July. Unlike previous years, this one lasted for four-days and given how successful it was, we’re likely to see a return to this same format next summer. For now, however, this October we’re only getting two days of Prime Day deals. Let’s see the exact dates we had fun taking advantage of impressive discounts:
- 2025: July 8-11
- 2024: July 16-17 and October 8-9
- 2023: July 11-12 and Oct 10-11
- 2022: July 12-13 and October 11-12
- 2021: June 21-22
- 2020: October 13-14
What deals can you expect on Prime Big Deal Days?
This year, we’re expecting some impressive discounts on all-things-Apple. In fact, we’re hoping to see blowout prices for some products, including AirPods Pro 2 and Apple Watch Series 10, as Apple looks to clear out stock. And of course, we’ll be on the lookout for deals on iPads, Macs, and MacBooks as well.
Where to find the best deals?
Just check out our roundups of the best deals on Apple kit.
Author: Gabriela Vatu, Deals Editor, Macworld
Gabriela has focused on tech writing for 12 years, covering news, reviews, buying guides, deals, and more. She has bylines in numerous consumer tech publications, including PCWorld, Macworld, PCMag, IGN, MakeUseOf, XDA, Android Police, and Pocket-lint.