Amazon’s annual Prime Day sales events always bring some fantastic Apple Watch deals, and with three new models on the shelves, we’re keeping our eyes peeled for the first significant savings on the Apple Watch family of wearables during the Prime Big Deal Days ending at midnight on October 8. And of course, we’re also tracking clearance deals on older Series 10 and Ultra 2 models. However, we don’t recommend buying an Apple Watch SE 2 unless it drops to $120 or so, because the SE 3 is a much better option, with an always-on display, newer processor, and gesture support.
So far we’ve seen $120 off the Apple Watch Series 10 and $150 off the Apple Watch Ultra 2 in the U.S. while in the U.K. you can save £190 on Apple Watch Ultra 2 and get £50 off a cellular Apple Watch Series 10.
For more coverage of Amazon’s deals, check out our roundup of the Best Apple Prime Day Deals as well as our main Prime Day page.
Amazon Prime Big Deal Days: Best Apple Watch deals
Apple launched a trio of new watches in September, the Apple Watch Series 11, SE 3, and Ultra 3. The newest Apple Watch models feature 5G connectivity, battery life improvements for the Series 11 and Ultra 3, and an always-on display for the Apple Watch SE. For help working out which is the best Apple Watch for you read our comparison of every Apple Watch.
Of course, the biggest deals are likely to be for the older Apple Watches. We’d hold off on buying an SE 2 unless it drops under $150, as the newer model has a slew of upgrades, but the Series 10 and Ultra 2 are still excellent options, especially if you can snag one at $100 off or more.
Our main tip is to note whether the discount is on a cellular version of the watch. If you don’t need cellular, you may be paying a lot more than you need to! See: Do I need a cellular Apple Watch.
U.S. Apple Watch Prime Day deals
- Apple Watch Series 11 (42mm): $389 ($10 off, MSRP $399)
- Apple Watch Series 11 (46mm): $429 (FULL PRICE, MSRP $429)
- Apple Watch SE 3 (40mm): $239 ($10 off, MSRP $249)
- Apple Watch SE 3 (44mm): $269 ($10 off, MSRP $279)
- Apple Watch Ultra 3: $780 ($19 off, MSRP $799)
- Apple Watch Series 10 (42mm): $279 ($120 off, MSRP $399) PRIME BIG DEAL
- Apple Watch Series 10 (46mm): $309 ($120 off, MSRP $429) PRIME BIG DEAL
- Apple Watch Ultra 2: $649 ($150 off, MSRP $799) PRIME BIG DEAL
U.K. Apple Watch Prime Day deals
In the U.K., Apple cut the price of the Apple Watch Series 11 and Ultra 2 by £30 and £50, respectively. Keep this in mind if looking at a deal on an older Apple Watch model as you may find that it’s not much cheaper than the newer model.
Unfortunately the Prime Big Deals in the U.K. are on the cellular version of the Series 10, which is great if that’s what you want, but the same watch is much cheaper without cellular.
- Apple Watch Ultra 2: £609 (£190 off, RRP was £799, Ultra 3 is £749) PRIME BIG DEAL
- Apple Watch Series 10 (42mm) GPS: £289 (£30 off, RRP was £319)
- Apple Watch Series 10 (42mm) GPS&Celluar: £369 (£50 off, RRP was £419) PRIME BIG DEAL
- Apple Watch Series 10 (46mm) GPS&Cellular: £399 (£50 off, RRP was £449) PRIME BIG DEAL
Prime Day 2025: Why you can trust Macworld’s recommendations
The Apple Watch models picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t recommend buying something that we wouldn’t buy ourselves. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks.
There are numerous case and band options with the Apple Watch, but make sure the combination you want doesn’t mean you miss out on a tasty discount. You can always buy a new band down the road.
Prime Day 2025: How can I get the best Apple Watch deals?
Amazon runs two Prime Day sales a year. The first is typically in July and the second in October in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.
The motive behind the sale is to encourage customers to join the company’s Prime subscription service. For this reason, the sale is officially open to Prime members only, and you’ll need to sign in with an active membership to purchase one of the deals. (You’ll find, however, that some individual deals are available to non-members.) Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial which can be canceled at any time during the trial window.
Prime members also get free two-day shipping and access to all the content available on the Prime Video streaming service.
Prime Big Deal Days 2025: More Apple bargains
For more Prime Day coverage, check out our roundups of the best deals across every Apple and Apple-related product line:
Author: Karen Haslam, Managing Editor, Macworld
Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld more than two decades ago. Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Having edited the U.K. print and online editions of Macworld for many years, more recently her focus has been on SEO and evergreen content as well as product recommendations and buying advice.