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Best October Prime Day Apple deals: Don’t miss these Amazon deals on Apple gear

Grab a serious Apple Prime Day discount on lots of Apple products including iPads, Macs, Apple Watches, and more.
Michael Simon
By Michael Simon
Executive Editor, Macworld OCT 8, 2025 3:15 am PDT
Prime Day Apple devices
Image: Foundry

Black Friday is just around the corner, but before we get there, Amazon has its own pre-holiday sale, Prime Big Deals Days, started on October 7 and finishes on October 8, so you are running out of time to grab a bargain!

In the U.S. we’re seeing some big savings on Apple gear, including $120 off Apple Watch Series 10, $200 off a M4 MacBook Air, $250 off a M4 Pro MacBook Pro and $409 off the M4 Max MacBook Pro. While in the U.K. there is £190 off an Apple Watch Ultra 2, £150 off a 13-inch MacBook Air.

Since Amazon’s July Prime Day, Apple has released some new products, so be on the lookout for super discounts on older Apple Watches and AirPods, as well as price cuts on the newest models. We’re gathering the best deals we see in this article, along with some tips for getting the best bargains. Read on for the best deals on AirPods, iPhone, iPad, Apple Watch, MacBook, Mac, and Apple Accessories in the U.S. and U.K.

Amazon Prime AirPods deals

iPhone 16 Plus and iPhone 16e

David Price / Foundry

The AirPods 4 are now a year old, so we are seeing some deep discounts. Similarly, the AirPods Max, now almost five years old, also have some significant discounts. The recently introduced AirPods Pro 3 are unlikely to see big price drops, but we are seeing all-time-low deals on the previous-get AirPods Pro 2, and our tip is to grab these older AirPods Pro because they can take advantage of many of the new feature, like Live Translations, Pause while sleeping and the camera remote.

U.S. AirPods Prime Day deals

Amazon has recently been selling the AirPods Pro 2 for $199, but the price has dropped even lower for Prime Day: you can grab them for $169.99!

Last Prime Day, we saw AirPods 4 for under $100 and AirPods 4 with ANC for under $125, this time it’s gone even lower: you can get AirPods 4 for just $89 and the AirPods 4 (with ANC) are $119. These are fantastic deals, especially since we don’t expect updates on those models until at least 2026.

U.K. AirPods Prime Day deals

Because Apple has dropped the price of the AirPods 4 in the U.K., be sure to check the discount against the new price (AirPods 4 are now £119, AirPods 4 with ANC are now £169). Also, keep in mind that the AirPods Pro 3 cost £219, which is £10 less than the AirPods Pro 2 sold for.

For Prime Day in July, Amazon was selling the AirPods Pro 2 for £179, and AirPods Pro 2 are back down to that price. AirPods 4 were £113 in July, but this time they are just £105, while the AirPods 4 (with ANC) are £149 again.

See: Best Amazon Prime Day AirPods deals

Amazon Prime iPhone deals

If you’re in the U.S., Amazon is not the place to go to buy a iPhone 16 of iPhone 17 (though there are occasional deals on renewed models); however, in other countries, including the U.K., you will find the latest iPhones at Amazon at lower prices.

Apple just launched the iPhone 17 in September, so U.K. shoppers should look for big discounts on the iPhone 16 models. In July the iPhone 16e was £105 off and the iPhone 16 series all had £100 off. This Prime Day we have £105 off the iPhone 16e again.

Apple has reduced the price of the iPhone 16 by £100 now, and we aren’t seeing any further reductions at the moment. The ones to watch are the iPhone 16 Pro and Pro Max models, which have been discontinued by Apple now – if we see any good discounts on these models we will include them below. Apple has also discontinued the and the 512GB models of the 16 and 16 Plus now that the iPhone 17 is here, so this could be the best opportunity to pick up a deal on one of these models while stock is still available.

To see if other resellers are offering better deals, and to see the best on-contract offers, take a look at our Best iPhone deals roundup.

Amazon Prime iPad deals

Apple iPad A16 1

Britta O’Boyle

The iPad, iPad Air, and iPad mini were all updated within the past year, so we expect to see all models on sale with all-time low savings. Additionally, the M5 iPad Pro may be coming soon, so Apple may be knocking M4 prices even lower. Just note, the cheapest iPad with an A16 processor doesn’t run Apple Intelligence like the other models, so you’ll miss out on those features. But for under $300, it’s still a fantastic tablet. To see if other resellers are offering better deals, take a look at our Best iPad deals roundup.


Our tip with iPads is to get as much storage as you can afford, because you can never have too much storage! 

U.S. iPad Prime Day deals

During Prime Day in July we saw prices drop by $120, $146 in the case of the 13-inch M4 iPad Pro. Note that the Prime Big Deals aren’t necessarily the biggest savings here.

U.K. iPad Prime Day deals

During Prime Day in July we saw prices drop by up to £69.

For more deals, see our Best Amazon Prime Day iPad deals

Amazon Prime Apple Watch deals

apple watch se 3 4

Eugen Wegmann

Apple just overhauled its entire watch lineup with the Apple Watch Series 11, SE 3, and Ultra 3, so be on the lookout for ultra-low prices on previous-generation models as Amazon looks to clear out stock. We might not get any major discounts on the new models until Black Friday, but the older Series 10 and Ultra 2 are still excellent options for the right price. We recommend staying away from the SE 2 unless it drops under $150, as the newer model brings an array of new features.

Our other tip is to note whether the discount is on a cellular version of the watch. If you don’t need cellular, you may be paying a lot more than you need to! See: Do I need a cellular Apple Watch.

U.S. Apple Watch Prime Day deals

Back in July prices dropped by $120 for the Series 10 and there was $80 off the Apple Watch SE 2. This time round we are seeing good deals Apple Watch Series 10 and Ultra 2 and even some small price drops on the new Apple Watch Series 11.

U.K. Apple Watch Prime Day deals

If you are shopping in the U.K. it is important to note that the new Apple Watch Series 11 is now £30 cheaper than its predecessor was. The Apple Watch Ultra has also had a £50 price drop compared to the older model. Keep this in mind if looking at a deal on an older Apple Watch model as you may find that it’s not much cheaper than the newer model.

In July the the Apple Watch Ultra 2 had £140 off and the Series 10 had £104 off. this time the Ultra 2 has £190 off, which is a great discount. Unfortunately the Prime Big Deals are on the cellular version of the Series 10, which is great if that’s what you want, but the same watch is much cheaper without cellular.

For more deals, see our Best Amazon Prime Day Apple Watch deals.

Prime Big Deals Days MacBook deals

MacBook Pro vs MacBook Air compared

Foundry

Apple’s M5 MacBook Pro will likely begin rolling out this fall, and we are seeing some savings on the current M4 models, including $220 off 15-inch M4 MacBook Air, and as much as $409 off an M4 Max MacBook Pro. It’s worth grabbing these deals despite rumored updates: Apple’s M4 lineup is one of the strongest ever, and the M5 is rumored to be little more than a chip upgrade.

U.S. MacBook Prime Day deals

U.K. MacBook Prime Day deals

The Prime Day Deals in July included up to £193 off the MacBook Air and £379 off the M4 Mac MacBook Pro. We aren’t seeing such big deals this time, but they are still decent savings.

For more deals, see our Best Amazon Prime Day MacBook & Mac deals. Also, have a look at our best MacBook Pro deals and Best MacBook Air deals to see if there are better prices elsewhere.

Prime Big Deals Days Mac deals

Apple updated the Mac mini with a new design and M4 chip and the iMac in late 2024, and we don’t expect much to change with the M5. So this sale and Black Friday are a great time to grab one for cheap.

U.S. Mac Prime Day deals

There was $140 off the M4 Pro Mac mini and $150 off the M4 iMac during Prime Day this July.

U.K. Mac Prime Day deals

Prime Day in July saw £194 off the M4 Pro Mac mini and £150 off the M4 iMac, this time the deals aren’t as big, but we still recommend grabbing a deal on the M4 Pro Mac mini.

For more deals check other resellers at Best Mac mini deals and Best iMac deals.

Prime Big Deals Days headphones deals

Apple also sells a line of Beats headphones and earbuds that have many of the same AirPods features for less. Plus, they come in a variety of colors. There are some big savings on other headphone manufacturers too.

U.S. headphones Prime Day deals

We saw $180 off the Beats Studio Pro in July, and Amazon is matching that.

U.K. headphones Prime Day deals

We saw £183 off the Beats Studio Pro in July, this time the deals aren’t quite as big. There are some great deals on other headphones though.

For more headphone deals take a look at our round up of the Best overear headphones and best earbuds.

Prime Big Deals Days Apple Accessories deals

Even if you don’t need a new MacBook or iPad, you can still get a great Prime Day deal on an Apple Pencil, Magic Keyboard, or AirTag.

U.S. Apple accessory Prime Day deals

In July the AirTags had $34 off a pack of four, we are seeing the same deal for October Prime Day.

U.K. Apple accessory Prime Day deals

We saw £24 off the Magic Keyboard in July, this time you can save £32 on the Magic Keyboard with Touch ID.

See our Best Apple accessories deals.

How to get Prime Day discounts

While “Prime” is in the name of Amazon’s sale events, some of these discounts above are available to everyone. For the ones that are exclusive to Prime members, you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time. You’ll also get free one or two-day delivery and access to Amazon Prime Video and Music, as well as other perks.

How we pick the best Prime Day discounts

The products picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t tell you to buy something that’s not worth it. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks. The products here are all at or near all-time lows, and we’ve selected what we think is the more popular configuration for each product type.

How to find the best Prime Day discounts

When you click on a good deal—even if it’s from a Macworld page—check that the product isn’t redirected to a refurbished model and that the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is. And if a product here is listed as sold out on Amazon, we recommend checking back periodically, as Amazon has been known to restock Prime Day deals throughout the sale.

@macworld.com

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Prime Big Deals Days : More Apple bargains

For more Prime Big Deals Day coverage, check out our other Apple deal roundups:

, Executive Editor, Macworld

Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.

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