The Apple Watch is the best smartwatch you can buy, but it’s not cheap. Luckily, you don’t have to pay full price for an Apple Watch.
Apple just overhauled its entire watch lineup with the Series 11, SE 3, and Ultra 3, so be on the lookout for ultra-low prices on previous-generation models as resellers clear out stock. We might not get any major discounts on the new models for a while, but there are likely to be good deals on the older Series 10 and Ultra 2.
Resellers frequently offer fantastic deals on all models, and in this article we are also tracking deals for the new Apple Watch 11, SE 3 and Ultra 3 as well as the older Apple Watch 10, SE 2 and Ultra 2.
If you’re not sure which Apple Watch is right for your needs, take a look at our Best Apple Watch buying guide. We also have a guide to the best Apple deals right now on all Apple products, including MacBook Air deals, MacBook Pro, iMac, Mac mini, iPhone and iPad.
Amazon has its a pre-holiday sale, Prime Big Deals Days, running October 7-8, so do take a look at our top Top Prime Day deals on Apple gear.
Best Apple Watch deals
These are the Apple Watch deals we are seeing right now on all the different Apple Watches Apple sells. We have seen the below deals for U.S. and U.K. shoppers, but note that now the new models have launched these deals are not as good.
We recommend waiting for the Prime Day sale in October 2025 for better deals on these older models.
U.S.
- Amazon, Apple Watch Series 11 (42mm): $389 ($10 off, MSRP $399)
- Amazon, Apple Watch Series 11 (46mm): $429 (MSRP $429)
- Amazon, Apple Watch SE 3 (40mm): $239 ($10 off, MSRP $249)
- Amazon, Apple Watch SE 3 (44mm): $269 ($10 off, MSRP $279)
- Amazon, Apple Watch Ultra 3: $780 ($19 off, MSRP $799)
- Amazon, Apple Watch Series 10 (42mm): $329 ($70 off, MSRP $399)
- Amazon, Apple Watch Series 10 (46mm): $359 ($70 off, MSRP $429)
- Amazon, Apple Watch SE 2 (40mm): $179 ($80 off, MSRP $249)
- Amazon, Apple Watch SE 2 (44mm): $199 ($80 off, MSRP $279)
- Amazon, Apple Watch Ultra 2: $774 ($25 off, MSRP $799)
U.K.
In the U.K. the Apple Watch Series 11 is now £30 cheaper than its predecessor was while the Apple Watch Ultra has also had a £50 price drop compared to the older model. Keep this in mind if looking at a deal on an older Apple Watch model as you may find that it’s not much cheaper than the newer model.
- Amazon, Apple Watch Ultra 2: £659 (£140 off, RRP was £799)
Use our automated price trackers below to compare prices for the most popular models across various retailers.
Best Apple Watch Series 11 deals
The Apple Watch 11 (2025 model) starts at $399/£369 (that’s a price drop in the U.K.) for the aluminum 41mm version and $429/£399 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.
Apple Watch Series 11, 42mm, from $399/£369
Apple Watch Series 11, 46mm, from $429/£399
Best Apple Watch Ultra 3 deals
The Apple Watch Ultra 3 (2025 model) starts at $799/£749. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. then was reduced to $799 in 2025, and is now even cheaper at $749.
Apple Watch Ultra 3, from $799/£749
Apple Watch SE 3, 40mm, from $249/£219
Apple Watch SE 3, 44mm, from $279/£289
Old Apple Watch discounts and deals – discontinued models
Apple Watch Series 10, 42mm, was $399/£399
Apple Watch Series 10, 46mm, was $429/£429
Apple Watch Ultra 2, was $799/£799
Apple Watch SE 2, 40mm, was $249/£219
Apple Watch SE 2, 44mm, was $279/£249
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series, but older variants of the Apple Watch that aren’t available from Apple any more—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the U.K., you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 10, 9, 1st and 2nd generation Ultra, or the SE for less than full price. You can, for example, get a refurbished 1st-gen Apple Watch Ultra for $499.
In the U.K. you can save money on an Apple Watch Series 8, 9 and 10, 2nd generation Ultra, or the original Apple Watch SE. For instance, you can get a refurbished Apple Watch Ultra 2 for £559.
For more information on this topic, read Should I buy a refurbished Apple Watch?
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
Author: Karen Haslam, Managing Editor, Macworld
Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld more than two decades ago. Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Having edited the U.K. print and online editions of Macworld for many years, more recently her focus has been on SEO and evergreen content as well as product recommendations and buying advice.